Celebrate Small Businesses - Buy One Get One Free now through Saturday. Use code BUYNUGET1

Kitchens are a Gathering Place

FOOD IS THE MAIN INGREDIENT

The sweet memories of SugarRoti come alive with our modern pre-measured spice blends.

Some of Bina’s happiest childhood memories center around the rotis, a round Indian flatbread, her grandmother would make and the family moments around them. She fondly recalls lining up in the kitchen with her siblings anxiously awaiting their favorite mid-afternoon treat. What made it extra special? It was served fresh off the stove with ghee (clarified butter) and a sprinkle of sugar; simple and always delicious! A tradition that is carried on by Bina’s mom for the next generation.

Nu Traditions

The word “Nu” in Gujarati means “of” or “for”. We created SugarRoti for you - to bring you a new, healthy way to cook with Indian spices - empowering you to cook outside the box and discover “Nu” modern ways to experience delicious, traditional spice blends.

Meet the Founders

Our Core Values

Inspiring People

Our mission is to make it easy to cook with Indian-inspired spices and empower everyone to experience the fun of creating and cooking healthy and delicious meals with these timeless blends. Our products are designed to encourage cooking with simple, seasonal, fresh produce and shopping locally to support community-based farmers markets and businesses.

Encouraging Sustainability

We are committed to responsible packaging, sourcing and using only organic ingredients wherever possible. We choose our partners carefully – ensuring they share our values and commitment to sustainability. Our products are consciously packaged in paper that is compostable or recyclable.

Building Community

Committed to giving back, SugarRoti donates 1% of its profits to organizations that educate and support communities - organizations that create opportunity and ensure a healthy future for our planet and people.

SugarRoti is proud to support the Armory Foundation, a non-profit organization dedicated to serving youth by promoting fitness and education through a broad range of athletic, educational, and community programs.

“We wanted to build an impact-driven company with like-minded partners; to develop products aligned with our commitment to health, wellness and sustainability that we are proud to share with our families, friends and the world. Products that are beautiful and delicious; that break down barriers, empower creativity and fun and build community.”

Bina Motiram and Dana DuFrane, SugarRoti Co-Founders