The sweet memories of SugarRoti come alive with our modern pre-measured spice blends.
Some of Bina’s happiest childhood memories center around the rotis, a round Indian flatbread, her grandmother would make and the family moments around them. She fondly recalls lining up in the kitchen with her siblings anxiously awaiting their favorite mid-afternoon treat. What made it extra special? It was served fresh off the stove with ghee (clarified butter) and a sprinkle of sugar; simple and always delicious! A tradition that is carried on by Bina’s mom for the next generation.
The word “Nu” in Gujarati means “of” or “for”. We created SugarRoti for you - to bring you a new, healthy way to cook with Indian spices - empowering you to cook outside the box and discover “Nu” modern ways to experience delicious, traditional spice blends.
Meet the Founders
Bina Motiram and Dana DuFrane came together in the corporate world, forming a friendship around their creative energies and zest for healthy living. SugarRoti was founded on these energies — a mission to create innovative products that modernize cooking without compromising tradition, flavor or health. As a team, with Dana’s passion for wellness and design along with Bina’s enthusiasm for cooking and developing fun, healthy recipes, SugarRoti came to life.
Together, Bina and Dana built the business around consistent, flavorful and simple products to make healthy and tasty meals accessible for busy people. The modern reality that we all have less time for cooking keeps them inspired to continually create products that support individuals on their quest for healthy, fun, flavorful meal experiences.
As the product evolved, being environmentally-conscious remained at the forefront of development. It is important to the brand to source organic and local, along with using sustainable packaging that ensures consistent flavor and freshness. SugarRoti’s spice blends are perfectly portioned in single-use compostable packaging which allows for accurate meal making and potentially less food waste.
SugarRoti’s spice blends were developed to break down cooking barriers - designed to work perfectly in any dish, without a trip to a specialty grocer. Intentionally created to help ease the intimidation and complexities of cooking ethnic dishes in your own kitchen, SugarRoti brings the healthy spices of India to traditional curries and your favorite modern dishes.
Our Core Values
Our mission is to make it easy to cook with Indian-inspired spices and empower everyone to experience the fun of creating and cooking healthy and delicious meals with these timeless blends. Our products are designed to encourage cooking with simple, seasonal, fresh produce and shopping locally to support community-based farmers markets and businesses.
We are committed to responsible packaging, sourcing and using only organic ingredients wherever possible. We choose our partners carefully – ensuring they share our values and commitment to sustainability. Our products are consciously packaged in paper that is compostable or recyclable.
Committed to giving back, SugarRoti donates 1% of its profits to organizations that educate and support communities - organizations that create opportunity and ensure a healthy future for our planet and people.
SugarRoti is proud to support the Armory Foundation, a non-profit organization dedicated to serving youth by promoting fitness and education through a broad range of athletic, educational, and community programs.
“We wanted to build an impact-driven company with like-minded partners; to develop products aligned with our commitment to health, wellness and sustainability that we are proud to share with our families, friends and the world. Products that are beautiful and delicious; that break down barriers, empower creativity and fun and build community.”
Bina Motiram and Dana DuFrane, SugarRoti Co-Founders