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SugarRoti selected for Target Forward Founders program

Aug 12, 2021

SugarRoti has been invited to participate in the inaugural class of the Target Forward Founders program.

The program launched July 13 with a cohort of brands representing multiple product categories: personal care & beauty, food & beverage, entertainment, home and baby. The program is 100% virtual and brings custom curriculum, distinguished Founders in Residence leadership, dynamic speakers and meaningful mentorship.

Co-Founder Bina Motriam — "Target Accelerator is invaluable to SugarRoti - we have the opportunity to learn the retail space, how to plan our supply chain, what factors we have to consider financially, and most importantly, make connections to the most amazing network of leaders and entrepreneurs. What we have learned so far has already made us review and refine our brand, how we market by incorporating data points provided to us by this program.”

Co-Founder Dana DuFrane — “Our participation in the Target Forward Founders program is gamechanging for us. We are afforded access to the extraordinary roster of companies chosen to participate -- like minded women and women of color founders who generously share everything they've learned bringing their incredible products to market. We are able to work with and learn from the passionate, smart Target team and the experienced partners and vendors sharing their guidance and wisdom.

Our goal is to take the relationships, content, guidance and expertise to ensure we continue to deliver the best products available on the market.”

A look at the how the program is impacting the selected founders:


Official Announcement:


The Target Accelerators team is excited to announce the inaugural Target Forward Founders cohort. This program is built to equip historically under-resourced founders to become the next wave of generational wealth building companies, by utilizing Target’s privilege and scale to democratize access, education and resources. The Target Accelerators team is excited to welcome this group of innovative brands. Meet the pioneering pack!